Like everything in has a good and a bad, so it is with the search engines as well. To describe the two methods employed in SEO, the terms White Hat SEO and Black Hat SEO are used.
Black Hat SEO will have short term positive effect, but in the long run the results will be disaster. While in the case of white Hat SEO has a positive effect throughout without compromising a website.
Here are the top white hat SEO techniques as suggested by seo expert in Chennai
that will help your website rank better in SERP’s:
Try to write informative and quality content for your websites. While writing contents you should focus to serve the user’s need instead of targeting the Search Engines. If your content is informative, it is likely to be attracted by more users and in turn by the search engines.
Try to generate unique and own content. Don’t copy and paste the contents from other websites. Rather, write a compelling and quality content of your own that attracts high number of visitors and links.
Try to use keywords properly. Don’t over stuff the same keyword again and again. Abide by the terms of Google, and make sure that the keyword density is under the suggested number of usage.
Try to obtain links ethically. You need to establish relationships with related websites to get a quality backlink from them. Build the backlinks in the niche relevant websites always.
Try to create some visually compelling contents like infographics, videos, etc. Nowadays people love the visual contents more when compared to the text. Hence creating an eye-catching infographic will help you reach the maximum number of audience.
Try to engage with the people who are actively interacting with your website. Actively response to them. This is actually a good way to build trust of the site. This will eventually help y ou to get rank better.
Try to build more backlinks through business listings. Business listing helps you to get more visibility of the site.
Try to get backlinks from .edu sites. Because backlinks from .edu domains carry more value than usual link building.
You can also add a social sharing button so the readers can share your content easily. This is also an effective way to increase the popularity of the blog.
Sometimes attempting guest blogging techniques, is an organic way to create quality and effective backlinks.
